Astartelux was born out of Yasser Dallal’s creative prowess. In 2020, Dallal founded Astartelux Jewelry to bring ancient craftsmanship back to life and to rediscover the power of women through unique, timeless designs, with his mission to contribute to the conservation and preservation of the world’s cultural heritage by bringing the techniques and the methods of our ancient civilisations back to live ethically and sustainably.
Dallal was born and raised in the Eastern Mediterranean region before moving to Istanbul at 17 to study Maritime Science. He was always intrigued by the cultural richness around him, especially that born out of the Phoenicians, who were master mariners and great seafaring traders who dominated the Mediterranean basin from the 2nd millennium BC and had a massive impact on world history.
While living in Istanbul, Dallal worked for over nine years with various INGOs across the Mediterranean region to help displaced children and women and to establish quality education programs in conflict and war areas. During this time of volunteering, he was struck by the contrast between the place of women in the Eastern Mediterranean societies from 3000 BC until today.
The Mediterranean woman sat at every table, sharing political, commerce, and governance responsibilities. Today, she struggles to protect her rights guaranteed in the Universal Declaration of Human Rights.
The brand takes its name from the Mediterranean goddess Astarte, who represents the power and importance of women in society and everyday life since prehistory. The goddess of fertility, love and warfare, Astarte, is the symbol of the strength of women in the Mediterranean and Mesopotamia long before the Greek and Roman civilizations emerged.
Her name is Astarte, Venus, Aphrodite, Ishtar and Inanna...
Social responsibility | Giving back | Education for children
We believe in the might of education and its role in harnessing a child’s potential. We uphold every child’s right to quality education and trust that it will lead to a better world and future where human rights are respected, and fundamental freedom is available for all peoples. Time again has been proven that education can have a transformational impact on an entire generation and lead to economic and social development.
“Education is the most powerful weapon which you can use to change the world.” -Nelson Mandela.